Why Our Brain Loves Visuals

Visual content is one of the most powerful ways to communicate with audiences. It is the type of material that your audience craves. Board members and conference attendees are tired of powerpoint slides crammed with words. Visual content is attention grabbing from the start. So why not utilize it more?

Here’s why our brain loves visuals:

• They help us store information longer. Images and visuals are an effective way for our mind to save information into our long-term memory.
• Visuals allow for information to be communicated quicker. 90% of the information transmitted to our brains is visual. Using visuals can provide a quick and easy way to engage and grasp the attention of your audience. The average attention span of a person lasts around 8 seconds, so the quicker you can share your information the better!
• They help with comprehension. Visual representation of information can help audiences understand content more clearly. The visual accompanied by the presenter explaining the info can increase understanding of the report.
• Visuals ease the learning process. For difficult topics, visual can help ease participants through the learning process. No need for overwhelming paragraphs of text or extensive summaries. Visuals provide a great starting place as you get deeper into the information.
• They provide fun for your audience. A major important part of the engagement process of your presentation is the element of fun. Encourage your participants to enjoy themselves with the creative and fun visuals you incorporate into your time with them.

Convinced yet? Think about presentations that you have sat through in the past. Do you remember how boredom started to set in? Put yourself in your audience’s shoes. Use visuals to break the cycle of boring meetings. Need some more inspiration? Check out some of our previous work here and let us help you create some visuals for your next presentation today! You can get a free quote for our services through our website here.

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Lisa

Visual Thinker | Graphic Recorder | Sketchnote Artist at See In Colors

Lisa Nelson loves combining art with life. She is the Founder and Chief Visual Strategist of See In Colors where she leads a team that designs, facilitates, and captures conversations with hand-drawn pictures. By blending the power of visuals, communication and project management, Lisa helps organization have impact for social change. See In Colors is based in the Washington, D.C. area and serves clients world-wide.

Latest posts by Lisa (see all)

• Unlock Your Meeting’s Potential – Visual Notetaking Tip Sheet - August 2, 2024
• Press Release: See In Colors Awarded Project Restore Grant to Expand Business Operations - March 15, 2023
• The When, Why, and How of Planning Your Staff Retreat - July 14, 2022

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