How can you make sure the people in the room will remember the key points of your meeting?

According to Hubspot, 80% of users recall a video they saw in the last 30 days.  I’m not surprised at all.  As a matter of fact, I started my graphic recording business as a result of stumbling on a YouTube video and I still remember it!  Here is another factoid from Insivia, 75% of executives watch work-related videos on business websites at least once a week.

So… I found a really effective way to EXTEND graphic recording with video.  You might be saying, “what is graphic recording?”.  Graphic recording is a skill used to capture and summarize meeting content by using hand drawn pictures and text.

On Saturday, I attended the Reinvention Weekend business conference. My setup was very simple, I was sitting in the audience drawing in my sketchbook as I listened to the keynote speaker, Melinda Emerson.  When I finished graphic recording, I scanned the picture (see photo) and used the image in a short video that walks through the key points of Melinda’s presentation.

Sharing a video will help your participants refresh their memory after your meeting or event.  Don’t forget the people who could not attend, they will really appreciate it and say “I felt like I was there!”  The video below is only 1 minute long but a rich takeaway for participants. Imagine sending your attendees a video like this.

We can help you use the power of visuals at your next event, to learn more click here.

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Lisa

Visual Thinker | Graphic Recorder | Sketchnote Artist at See In Colors

Lisa Nelson loves combining art with life. She is the Founder and Chief Visual Strategist of See In Colors where she leads a team that designs, facilitates, and captures conversations with hand-drawn pictures. By blending the power of visuals, communication and project management, Lisa helps organization have impact for social change. See In Colors is based in the Washington, D.C. area and serves clients world-wide.

Latest posts by Lisa (see all)

• Unlock Your Meeting’s Potential – Visual Notetaking Tip Sheet - August 2, 2024
• Press Release: See In Colors Awarded Project Restore Grant to Expand Business Operations - March 15, 2023
• The When, Why, and How of Planning Your Staff Retreat - July 14, 2022

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