Explainer Videos… Why We Love Them

We love watching explainer videos, but why?

One reason is that they grab our attention.

It’s amazing that the average attention span on the internet is just 8 seconds…that’s less than a goldfish.

These videos are highly effective because of one simple rule.

Show don’t Tell.

You could tell a person something over and over but when you show them…  that changes the game completely.

Here is an example of an explainer video I created.  I send my clients a digital image after each graphic recording project is complete.   This explainer video  shows how they can use the digital image.

Just click the image below to watch.

Explainer videos are great for marketing, training, and communications.  They are direct, persuasive, and engaging.

Have a question? Hit “reply” or contact me.   Let me know what you’re thinking, I’m here to help.

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Lisa

Visual Thinker | Graphic Recorder | Sketchnote Artist at See In Colors

Lisa Nelson loves combining art with life. She is the Founder and Chief Visual Strategist of See In Colors where she leads a team that designs, facilitates, and captures conversations with hand-drawn pictures. By blending the power of visuals, communication and project management, Lisa helps organization have impact for social change. See In Colors is based in the Washington, D.C. area and serves clients world-wide.

Latest posts by Lisa (see all)

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