PRESS RELEASE

Now we’re talking. Themes are great for unifying an event and getting people off the sidelines and into the action. Develop a comprehensive theme that lends itself well to teams, events, activities, and competitions. A retro theme offers opportunities for costumes, old-school music, and nostalgic TV quizzes. A sports theme brings out people’s natural competitiveness, and can be plenty of fun if you opt for less conventional sports. A theme is great for setting the intention of your time together, while also encouraging participation and good-natured competition. Choose one that’s inclusive and that will resonate with your team. 

Too often in day-to-day life, we fail to celebrate the wins – big and small. A virtual staff retreat is the ideal time to cheer on team members who have made a difference, met milestones, or who have done great things within (or outside of) the company. Schedule an award ceremony (formal attire recommended) to cap off your event, as well as daily “awards” to help start each day off on the right note. These can be serious or silly, or a mix of both. By the way – just because the event is virtual doesn’t mean the awards have to be. Arrange to have a small gift or novelty trophy sent to each team member’s address with details of their award.

Sure, staff retreats are a place to come together and do business, but you can’t be all business, all the time! Book entertainers from all walks of life to entertain your team, keep them engaged, or help them tap into their creativity and communication skills. Turns out fun and professional growth go hand in hand! At See in Colors we’ve seen  great results including magicians, improv coaches, mindfulness instructors, wellness coaches, and even book authors. These all offer a refreshing perspective that can help your team feel re-energized and excited about how they approach their work.

Come ready with a fresh pack of dry erase-friendly markers. This way you’ll be covered in case your venue doesn’t provide them or the provided ones are dry or in hard-to-read colors. Avoid low-visibility colors like yellow or orange, and use markers with a thick point. If your audience is expected to take notes or contribute, have extra writing implements and paper available.  

COVID might not be #1 on people’s minds these days, but it’s still with us! Check case numbers in your area, follow recommended protocols for masking, social distancing, and vaccination status, and provide virtual attendance options for the immunocompromised. Share information about health and safety procedures such as emergency exit routes or the location of first-aid spaces. 

If you’re in charge of food, ensure that snacks, beverages, breakfast, and lunch are provided. Cater to a variety of dietary requirements and make sure that food is labeled. Prior to your meeting, confirm any allergies and provide separate, allergen-free food. If food isn’t provided, make it easy for attendees to order meals, or share a list of nearby dining options.

Visuals set the mood, guide people to where they need to be, and help keep your meeting on track. Print and place welcome signs, wayfinding messaging, and meeting outlines. Have a large sheet or whiteboard where you can “park” attendee questions or ideas to return to after the end of the meeting. 

Avoid a free-for-all when it comes to seating. Arrive early to set up your meeting room in a way that’s most conducive to your agenda and format. Don’t forget to check your tech before you start! Provide adequate seating, with some seats designated for speakers or those with mobility requirements. 

Meetings are complex and organic, with many moving parts. A great meeting facilitator has proven processes and procedures in place to meet identified outcomes, keep the meeting focused, and adhere to the schedule. Working these things out on the fly is never recommended – a good facilitator will know when and how to step in to maximize productivity, communication, and impact.

Meetings are like symphonies: they ebb and flow in terms of speed, energy, and presentation techniques. An experienced meeting facilitator will be able to match the energy of the presentation and dial things up or down in order to keep the meeting moving along comfortably and naturally. They won’t force a pace or a tone – their goal is to work from the sidelines to guide things along and ensure smooth transitions.

It’s all too common for one or two voices to dominate the floor in a meeting. A good facilitator will be mindful of giving everyone equal opportunity to participate, and will create space for people to do so (especially if the boss is in the room.) They might invite questions, lead a discussion, or monitor the group chat for key talking points. Their presence also provides more opportunity for managers to chime in: having a facilitator overseeing the meeting takes that task off the plate of your senior staff.  

A facilitator is a guide, not a keynote speaker. They don’t take center stage, but rather lead from the back of the room. An experienced facilitator will lead with a light touch, giving presenters and participants the spotlight. At See in Colors part of the meeting facilitation our clients often leverage is our graphic recording services. This type of visual meeting notes and minutes allow us to capture questions, action items and aha! moments throughout the event. It’s active listening made visual and holds the attention of the room long term. 

Meeting facilitators are a neutral party there to help a meeting succeed – not to put their own stamp on it. Their job is to build trust, create a communal space, and make sure the meeting addresses the points and goals outlined in its schedule. They might diffuse a situation or help a meeting move past a roadblock, but they’re an impartial spectator, not someone there to push an agenda.

Music is key for evoking a certain mood in your audience. The type of music that’s ideal for your animated video will depend on the purpose and tone of your video – and also your overall brand. But in general:

• Informative video: use a light instrumental track with a slower, quieter beat. 
• Advertising video: use an upbeat and motivating instrumental track or pop song (although beware of licensing fees)

Consider your audience when choosing your background and foreground music selections. Think about the demographics of your audience and their interests. Also be aware of how your music selection will work with or against your voiceover or animation – you generally don’t want anything too loud, disruptive, or distracting that takes away from your message rather than enhancing it. Typically, we recommend avoiding music with vocals, a driving beat, or prominent instrumental solos. 

One thing to take note of is the cost of licensing well-known songs. These can be extremely expensive and may require you to pay royalties. Unless your budget allows for it, consider the many low-cost and royalty-free music options available instead. 

Voiceover refers to the off-camera voice that explains what’s happening in your animated video. Your choice of voiceover artist is critical to the overall experience of your video, helping to convey tone, expertise, brand alignment and audience alignment. 

A great voiceover is clear, well-paced, engaging, and natural, and aims to evoke a particular feeling in an audience. It’s a form of acting, and there’s a real skill to getting it right. Often, we recommend professional voiceover because they are great in cases where:

• You need someone who reflects the gender or background of your audience.
• You need an authoritative tone and delivery.
• You need to create a certain complex emotion in your audience. 
• You lack the professional tools and setting to create a high-quality voiceover. 

While it’s tempting to take on the voiceover role yourself or to assign it to someone on your team, this isn’t always the best choice. However, in some cases DIY voiceover can work well. Examples include:

• If you are the known face of your brand or organization.
• If you want to create a welcoming, intimate experience.

If you do choose to do your own voiceover, read slowly and clearly, with appropriate tone variation, and ensure that you use a professional recording set-up.

See in Colors has worked with a variety of voiceover talent, and we’re happy to point you in the direction of an experienced professional to help you achieve the outcome you’re seeking for your animated video. You can listen to this sample of a voice-over, and if you need help finding the perfect voice-over artist for your animation project, contact us.

A storyboard is a visual outline of your script. It outlines your proposed video scene by scene, or in this case, drawing-by-drawing, including notes such as visual elements, special effects, transitions, voiceover and music additions. A storyboard helps you explain your idea to your stakeholders or production team so that others can understand your goals, vision, and intended narrative flow before beginning production.

A storyboard might look rough, but that’s on purpose. It’s not meant to be a polished final draft: it’s there to help you visualize and validate your idea, confirm whether your script works, and to see if there are any gaps, inconsistencies or tangents. It’s also an opportunity for your team to identify a production direction and flag any elements that might result in longer timelines or greater expenses. 

Once your storyboard has been approved, your animation artists and production team can refer to it often – ensuring that your final product is aligned with your vision.

A storyboard is a linear, visual interpretation of your animation video script that breaks down your story into bite-sized chunks. A good storyboard is one that tells a good story – but also tells it in a way that gets across the information or emotion that’s at the heart of your idea in a simple and easy-to-understand way.

Remember, your animation video is probably about 90 seconds long, so every drawing, line, and transition matters. Storyboarding helps you zoom out from your script and see it from a fresh perspective without distractions, while also giving you opportunities to ensure that you’re leveraging the visual format to the max. Because storyboards use a thumbnail-style visual approach, you can easily add, remove or move panels around to try out different ways of communicating your story. Unlike video editing, drafting, and redrafting a storyboard is simple – so keep working until you have the perfect basis for your animated video. That’s where we come in. Our specialty is helping you organize the storyboard and align the visual elements with the message you’re trying to share effectively. We serve as experts who specialize in seeing the big picture and making it happen. We did that within a few of our recent projects like the one below.

We understand the instinct to send your script straight to production, bypassing the storyboarding step. Your script is clear, and you’ve communicated your ideas to your production team, right? But adapting a text-based script into a video animation is an act of translation, and things do get lost in translation. A storyboard is a failsafe that not only ensures that you’re telling your story in the best possible way, but that your production company knows exactly what’s expected of them. It takes the guesswork out of the creative process. 

Sure, creating a storyboard might take a little extra time upfront, but it’s time well spent. Without this critical visual roadmap, it’s easy for everyone to get lost in the weeds – and getting back on track can be time-consuming and costly. If your creative or production team wants to move ahead without a storyboard, be sure to hit the brakes, and introduce them to this concept first! It will save you a ton of time, headaches, and resources. 

At See in Colors, we consult with clients throughout the animation video process including  the storyboarding stage. We’ll make sure that you’re getting the most of your visual medium, while also effectively communicating your story and message. 

Before you start writing, define your brief and what success looks like. Figure out what the purpose of your script is, and what channels and formats it’ll be distributed across. As you draft, refine, and revise your script, keep referring back to your brief to make sure that you’re on target. It’s easy for a project to evolve creatively and end up straying from the brief! When we review your script, the team at See In Colors will confirm with you any goals or objectives and make suggestions if needed.  

Knowing your audience is #1. Who are they, what do they want, and what do they need to know? This will help you figure out what kind of background information you need to share, how in-depth you need to go, and what kind of tone is appropriate. An animation video on PPE (Personal Protective Equipment) for medical safety will be presented very differently from a corporate anniversary timeline video. Make sure your audience is defined and that you’re communicating effectively to ensure the message lands. 

Storytelling is critical to your animated video’s success. Think about the information or message that you’re trying to convey, then step up your game by transforming it into a story. Be authentic and human, use anecdotes and observations to highlight points, problems and solutions. Consider traditional story arcs and see how you can align your script with these. Great storytelling will make for a more engaging script – and help build empathy with your audience. 

We live in a world of highly abridged attention spans. The sweet spot for a video is about 90 seconds, which translates to about 220 spoken words. Cutting your script too short risks skipping over critical information, while running long means that people are likely to tune out. If your script is 500 words long (or more!), think about what can be cut or explained in a more efficient way.. If length is an issue, See In Colors can help you with some creative solutions.

Something may sound good on paper but not necessarily flow when read aloud. Make note of things like sentences that are too long, the use of confusing acronyms, stilted and overly formal language, or words or phrases that make you stumble. You can use the “read aloud” feature in MS Word and Google Docs  so your script can be read to you. It’s a quick and easy way to catch awkward sections that you can rework or remove. Read over your whole script every time you make a change to make sure that it still flows!

You’ve spent ninety seconds with someone hanging on your every word. You went to all that effort because you want them to do something – not just say “that’s nice” and then click away. Always add a call to action (CTA) that reflects what you want them to do next. Do you want the viewer to sign up for something, share feedback, or adopt a new business practice? Let them know in a quick, clear manner. Our team will always check to confirm that your script has a CTA, and help you define one if not.

Ever cringe your way through a bad movie? The fault probably isn’t with the acting or the special effects. No amount of flashy camerawork or fancy editing can make a great script shine. Perfect your script before you start animation and you’ll save yourself a world of pain (and money). Know who your target audience is, what you’re trying to communicate, and what your call to action (CTA) is. Your CTA creates conversions, so make sure it’s tight, clear and actionable. And don’t forget to keep your script on point: about 90 seconds (220 spoken words) is the sweet spot.

Storyboarding is a way to visually outline the information you’ll be presenting. Use it to create a timeline, identify key scenes and speakers, decide what detail needs to be added to each scene, and figure out your transitions. This is a huge but necessary step – so don’t skip it!  Storyboarding will help you hone in on your budget, actors, style, and timeframe. At See In Colors we often consult with clients at this stage to make sure that they’re making powerful use of their visual medium – and that their story is being clearly and effectively communicated.

Music, sound effects, and voiceover delivery are the key things to think about when it comes to your video’s audio. Music sets the tone for your video and fosters certain emotions and experiences in your audience, from the uplifting to the serious to the motivational. Stock music can be affordably sourced through royalty-free databases, but costs add up quickly if you want to license a well-known song. Another thing to think about is who will do your voiceover – someone in-house or a professional? Your choice will influence the mood, style and reception of your video. If you decide to opt for a professional, See In Colors can point you to a great portfolio of proven voiceover artists to convey the tone you desire.

Today, many corporate videos lean heavily on animation. Motion graphics (animated illustrated footage), closed captions or dynamic sketch notes are all powerful options depending on what you’re trying to communicate. Motion graphics are visual aids that are great for breaking down facts and data – such as when explaining stats, processes or procedures. In contrast, whiteboard animation can help get a point across while also telling a story. See In Colors can help you decide which is right for your video, and walk you through stylistic options that will resonate with your branding.

The more work you put in up front, the less reworking you’ll have to do later. If you’re new to video projects, talk to the team at See In Colors to make sure you’re checking every box on the video project to-do list. Making the right strategic decisions early on will reduce time and resources spent editing, rewriting, and redesigning your video.

Temporary remote working has given way to long-term hybrid working arrangements. Building an inclusive culture that gives the same consideration and weight to off-site workers as to in-office ones is vital. To retain a robust culture of engagement, focus on keeping communication channels open and remote workers actively involved.   

The past two years have carried a huge emotional weight for staff at all levels, and team members have expectations around an organization’s responsibilities regarding their wellbeing. Investing in organizational wellness through increased benefits, flexibility around leave and work hours, and health-forward programs will improve organizational outcomes – and reduce burnout and attrition.  

Increases in automation and career precarity have created fear around the future of work. Allay team members’ concerns by investing in development initiatives including upskilling, job rotations, expanded responsibilities, coaching, and mentoring. These will not only increase organizational capacity, but will foster team buy-in and engagement. 

Actionable, outcome-based Diversity, Equity and Inclusion initiatives are critical in today’s workplace. Work to ensure that responsibilities are equally shared, that growth is present, and that traditionally underrepresented groups are given opportunities to speak up and take the floor – and are supported at all levels of their career. 

Burnout is one of the biggest challenges currently facing organizations. The erosion of work-life boundaries in a remote or hybrid environment coupled with staffing changes and the demands of caregiving have placed extra demands on team members. Embracing flexible work hours and working arrangements, including fully remote or hybrid options, will help reduce burnout and foster an improved working environment.

The ability to acknowledge and adjust to change is more vital than ever. Leaders will need to quickly react to market shifts, rapidly synthesize data and course correct accordingly. This requires keeping communication channels open and soliciting input and feedback from a variety of sources – as well as being bold when it comes to decision-making.

While having an agile mindset is vital for navigating the inevitable changes the coming year will bring, so too is being able to maintain organizational consistency. Too much change can create friction and instability, so finding ways to sit tight and keep moving forward will be critical in 2022.

You’re an expert in your field, something that has brought plenty of opportunities your way in terms of connections, leads, and market intel. When setting your 2022 organizational goals, start with the low-hanging fruit – the things right in front of you – and go from there. Just because it’s easy doesn’t mean it’s worthless. In fact, it probably only seems easy because you and your team have put in all the groundwork needed to make it this far.

You and your team are in this for a reason. You’re committed to your organizational mission. Put pen to paper and jot down the mission-relevant things that first come to mind, and that you’re most excited by. What victories have meant the most to you and your team? What opportunities collectively excite you? When you’re prioritizing the things that matter most to your shared mission, you’ll be that much more likely to succeed. 

Burning ambition is an admirable trait. But it’s critical that you back up those big-picture dreams with a concrete, achievable path for getting there. Goals are things that you can identify, measure, and achieve as a team or organization – not through luck alone. Define exactly what success looks like, when it needs to be achieved by, and what resources, personnel, or expertise you’ll need to get there – then follow your game plan to a T.

We all love the dopamine buzz we get when we complete a task. Position your organization for success by creating goals that can be divided up into a series of smaller, incremental tasks. And think beyond the standard work metrics to include things like professional development, training, time off, team bonding, and new tech. For example, a goal to not work past 5:00pm each night is one that your whole organization will want to keep – and on the plus side, it’ll encourage your team to use their time wisely during the day.

You’re part of a team, so loop in that team on your goal-setting. Invite your team or organization as a whole to identify the things they want – or don’t want – to see in 2022, and to put forward their own individual and group goals so you can see where you’re aligned. You can gather this information during a team meeting or asynchronously through file upload or chat services, or put together surveys and quizzes to see where people stand. Getting everyone on the same page and highlighting shared goals and plans will reduce friction and encourage organizational buy-in.