Explainer Videos… Why We Love Them

Explainer Videos… Why We Love Them

We love watching explainer videos, but why?

One reason is that they grab our attention.

It’s amazing that the average attention span on the internet is just 8 seconds…that’s less than a goldfish.

These videos are highly effective because of one simple rule.

Show don’t Tell.

You could tell a person something over and over but when you show them…  that changes the game completely.

Here is an example of an explainer video I created.  I send my clients a digital image after each graphic recording project is complete.   This explainer video  shows how they can use the digital image.

Just click the image below to watch.

Explainer videos are great for marketing, training, and communications.  They are direct, persuasive, and engaging.

Have a question? Hit “reply” or contact me.   Let me know what you’re thinking, I’m here to help.

Education is  a Powerful Weapon

Education is a Powerful Weapon

I came across this quote last week and I had to draw it.  “Education is the most powerful weapon which you can use to change the world.” – Nelson Mandela.

Education Quote by Nelson Mandela, Sketchnotes by Lisa Nelson

Visual Quote by Lisa Nelson

One of the best ways to get an education is through reading books.  This year, I want to AMP up my game as far as reading goes.  I’m a big fan of audio books but I am going to switch it up this year.  This is the year I go back to basics with good old fashioned physical tangible books.

Here’s what’s on my list to read next.  I have a nice combo.

  • “In the Company of Women” a gift from my friend Wendy
  • “Draw to Win” I purchased online
  • “Switch”, I got from the library. I’ve renewed it twice and it’s due at end of the month.  Uh oh!

Books to read

I will be pulling out my favorite nuggets from these books and drawing them out.  I’ll be sharing them in the coming weeks, so stay tuned.

What’s on your reading list?

 

Project: Dr. Martin Luther King Jr. Civil & Human Rights Awards #1uMLK

Project: Dr. Martin Luther King Jr. Civil & Human Rights Awards #1uMLK

On Sunday, January 15th I created this 4’x8′ chart in real-time for the AFL-CIO.  The Dr. Martin Luther King Jr. Civil & Human Rights Awards took place at the Hamilton in Washington, DC.  There were 8 award recipients, including Sen. Elizabeth Warren and actor Jussie Smollett.

Graphic recording sketchnotes by Lisa Nelson, Washington, DC #1umlk

Graphic recording by Lisa Nelson for #1uMLK. The Hamilton, Washington, DC

I enjoyed working on this project for so many reasons.  One reason is because I come from a family of union workers. When award recipient, Carmen Perez, mentioned the 1199 union it made me smile.

Another reason I enjoyed this project was because of the program itself.  It was so rich with stories of ordinary people doing amazing things.

AFL-CIO Program for #1umlk, Washington, DC

I love this quote that was printed on the program.  It speaks to the labor movement and matched the occasion perfectly.

“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”
— Dr. Martin Luther King, Jr.

I used pieces from the music selection, video segments, and stories from the honorees to make the chart a collage.

Click here to see a 15 second video of the complete chart.

What is graphic recording?

What is graphic recording?

“Wow!  What do you call that?”

I hear this question all the time.  Most people have never seen graphic recording in person, but once you see it, you never forget the experience.

Event planners and consultants hire me for their conferences and meetings.  Graphic recording is a process of listening, synthesizing, organizing and drawing what’s being said.90

The magic comes in when a Graphic Recorder does this process real-time at your meeting or event.  Yes, I said “Magic!”

Picture this, you are at a meeting or a conference.  Your listening to the speaker or having a strategy session.  A key point just came up but you didn’t catch it.  Uh oh.

Graphic Recorder, Lisa Nelson working at a conference in Washington DC

Lisa Nelson, Graphic Recording

Then you look up and see a graphic recorder at the side of the room taking notes and drawing pictures for you.  No worries. Yeah, it’s like magic!

When you see an image and text together, you have an 80% chance of remembering the content.  That’s HUGE.

Graphic Recorder working

Do you know a meeting planner, consultant or facilitator?  Go ahead and share this info with them so they can benefit and subscribe.  Thanks!

What’s Your Word for the New Year?

What’s Your Word for the New Year?

Update: For 2023 my word for the year is EXPLORE.

Update: For 2022 my word for the year is CREATE.

Update: For 2021 my word for the year is LEVERAGE.

Update: For 2020 my word for the year is ACTION.

Update: For 2019 my word for the year is DELEGATE.

Update: For 2018 my word for the year is CONNECTION.

Update: For 2017 my word for the year is EXPANSION.

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Let me tell you…. I stopped making New Year’s resolutions many years ago.

I know it works for some people but as for me… nah.

I still have my resolutions from the 80’s that I never finished. Oh my!

Last year I decided to set an intention for the year around one word.  DO.   I drew a picture of my word and shared it with my friends and family.  There’s something about sharing that helps you stay accountable and makes you push a little harder.

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My word in 2016

Now it’s your turn.  Choose a word for the new year.  Need some ideas for your word? Here are a few.  FAITH, ACTION, PEACE, REST, FOCUS, CONSISTENT, DETERMINED, HEALTHY, BRAVE, PRESENT, INTENTIONAL, GROWTH, FORWARD, SLOW, IGNITE, and JOY.  There you go, that’s should get your wheels turning!

I created a blank template that you can use for this year.  Click here for the full size PDF you can print on 8.5 x 11 paper.

wordfortheyear-template

Word for the Year Template

Templates (worksheets) like the one above can also be used for training and coaching.  Templates help you visualize and work through a process, goal, or strategy.  Try using templates with your clients, to learn more just contact me.

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