6 Key Benefits of Graphic Recording

Graphic recording is the art of capturing conversations with hand drawn pictures so that meetings and events come alive! Check out this time lapse video from one of our projects, to see the visual summary come to life.

Here is a quick video that outlines just a few of the reasons why you should use graphic recording for your next meeting, workshop, conference, or leadership retreat.

The benefits of graphic recording:

Supports the Facilitator. Graphic recording supports the facilitator by making ideas visible so the group can get on the same page. That’s a good thing.
Validates Participants. The graphic recorder listens to the conversation during report outs, brainstorming, focus groups and other group discussions. Participants can actually see their input being captured and visualized with illustrations and text.
Better Decision Making. Ideas are clarified and visible to everyone in the room. “Once the facts are clear, decisions jump out at you”- Peter Drucker.
Increases Memory and Comprehension. Graphic recording creates a “visual memory” for attendees and it can increase retention up to 30%.
Helps the Group to Maintain Focus. It’s easy for participants and attendees to get distracted, especially after lunch. Before you know it, someone is yawning and someone is looking at their cell phones. Having a graphic recorder in the room gives participants a way to bring their attention back to the discussion, catch up and stay focused. It’s also great for people who did not attend the meeting or conference. I often hear people say “I felt like I was there” after seeing the completed charts.
Promotes Creativity. As soon as participants enter the room, they realize this is no ordinary meeting or conference. Big paper means BIG ideas. Graphic recording sets the stage for conversation and creativity.

Learn how you can use the power of graphic recording at your next event, click here.

Please comment below, I’d love to hear what you think about the benefits of graphic recording.

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Lisa

Visual Thinker | Graphic Recorder | Sketchnote Artist at See In Colors

Lisa Nelson loves combining art with life. She is the Founder and Chief Visual Strategist of See In Colors where she leads a team that designs, facilitates, and captures conversations with hand-drawn pictures. By blending the power of visuals, communication and project management, Lisa helps organization have impact for social change. See In Colors is based in the Washington, D.C. area and serves clients world-wide.