Graphic recording (also known as sketchnotes) can be leveraged by all industries. From education institutions to nonprofits, all types of organizations can benefit from visual communication. In this post, we are going to share more about how a specific industry is utilizing graphic recording – healthcare. Check out some examples below from our clients!
In this particular example, the American College of Cardiology used our visual summaries for their Industry Advisory Forum and their magazine. From membership statistics to governance, graphic recording was used to draw out the discussion at the meeting. We love their focus on learning,education and being inclusive.
One of the powers of visual communication is the ability to re-purpose and reuse. I had the pleasure of creating a visual summary real-time during their meeting. By re-purposing the digital image in their newsletter, the Academy of Managed Care Pharmacy was able to share their information to a broader audience. They covered industry updates and took time to examine “ways to best utilize and integrate medical and pharmacy data to improve health outcomes and lower costs.”
National Heart, Lung, and Blood Institute
The NHLBI gathered a group of organizations, whose mission is to conquer sickle cell disease. They shared stories of their experience with the disease and came together to collaborate on a new effort called “Cure Sickle Cell Initiative”. Through our graphic recording, the group discovered their intended audiences, high priority messages and covered who to partner with to spread the word even more. They wrapped up the session sharing their emotions and optimism about the day. NHLBI then re-purposed the images in a letter from the Director posted on their website. What a wonderful way to show the ideas and voices of the participants!
These are just a few examples of how healthcare professionals are using graphic recording. This innovative visual practice can be used in your organization. Contact us today to learn more, click here!
Lisa
