Conferences are a great way to encourage learning, networking, personal advancement and more. Companies host conferences as annual gatherings, once in a lifetime experiences or as a way to increase awareness about their business or big idea. When planning a conference, there are so many factors to put into perspective. From promoting the event to getting sign-ups to utilizing a budget …it’s a lot! You can even leverage graphic recording to sell your sponsorships.
When it comes to increasing your conference budget thanks to company sponsorships, we have some great ideas to help sweeten the deal. Check out our list of ‘3 Cool Ways to Sell Sponsorships at your Conference’!
- Increase company visibility with visual summaries. Have a graphic recorder attend different breakout sessions at your conference. While the recorder draws a visual summary, they can incorporate your sponsor’s logo. The logo positioning and size will increase visibility for your sponsor in a fresh and updated way. No more mass printing on pens or koozies!
- Spread the word with social media. Feature a business account handle or brand a specific hashtag just for them and your event. Encourage participants to tag sponsors in their post by using a graphic recorder to create a visual summary featuring this information. While people will be posting photos of the visual recordings, their company’s name and hashtag will be featured along with it. The potential reach is huge!
- Create a Tweet Board. Social media is a huge part of any event, no matter the topic or conference size. Participants always share quotes or tips they learn in their sessions. Hire a graphic recorder to take your favorite tweets and feature them in a visual to display in a main lobby or meeting area. In this visual, make sure to highlight a company’s logo or continue to promote their branded hashtag for your conference. BONUS TIP: Another way to encourage visibility is to host a social media giveaway where participants who use the sponsorship’s hashtag or account name can be entered to win a prize. This prize can be specific to the event or a giveaway from the sponsorship company.
The more creative and thoughtful you can be with your sponsorship pitch, the easier it will be to gain sponsorships! Want to learn more about how graphic recordings can enhance your sponsorship packages? Check out our website for a FREE quote and additional information.
Lisa
