Here is some great advice that you can put into action.

Tory Johnson is a speaker , author, and contributor on Good Morning America.  Tory is the visionary behind Women for Hire career expos and Spark & Hustle a national conference for business owners.  Tory is passionate about small business owners succeeding and her advice is to work from a Top 50 Prospect List.

Tory says, at all times, you should be adding people. companies, associations to your Top 50 that you want to do business with in the future.  This should be a living list, meaning you keep adding and taking away names as needed.  When you have your Top 50 you can be laser focused on who you will market to and how you will serve them.

That advice gave me the inspiration to draw this picture and start my own Top 50."Tory Johnson" @ToryJohnson Entrepreneur SketchNotes


Who do you put on your top 50 list? How do you generate leads?  Well, let’s step back.  You provide a service/product that solves a problem.  Who is having this problem? Who could use your help?  The answer is your top 50 prospects.

Now I have to admit, I was happy with my list of 5 prospects.  When I heard 50, I thought to myself “Aaargh.”

But you know what?  I’ve been chipping away at it, and I have 46 now.  I’m on a roll.

You can use any tool to keep track of your top 50.  My favorite method right now is using the Twitter list feature to keep track of mine.

By the time you read this, I may have my 50 already.  Woot!  You can do it, and it’s soooo worth it.

Don’t forget the Spark & Hustle conference, it’s a sure-fire way to build your  Top 50 list!

How do you find names for your Top 50 Prospect List?  Comment below.

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Visual Thinker | Graphic Recorder | Sketchnote Artist at See In Colors
Lisa Nelson loves to combine art with life. Lisa captures conversations with hand-drawn pictures so people can "see" what's being said. Her visual summaries range from business and leadership to community and faith. Her work has been featured in Entrepreneur, Ogilvy & Mather, and Social Media Week. She works locally in the Washington, D.C. area and world-wide.
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