We love watching explainer videos, but why?

One reason is that they grab our attention.

It’s amazing that the average attention span on the internet is just 8 seconds…that’s less than a goldfish.

These videos are highly effective because of one simple rule.

Show don’t Tell.

You could tell a person something over and over but when you show them…  that changes the game completely.

Here is an example of an explainer video I created.  I send my clients a digital image after each graphic recording project is complete.   This explainer video  shows how they can use the digital image.

Just click the image below to watch.

Explainer videos are great for marketing, training, and communications.  They are direct, persuasive, and engaging.

Have a question? Hit “reply” or contact me.   Let me know what you’re thinking, I’m here to help.

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Visual Thinker | Graphic Recorder | Sketchnote Artist at See In Colors
Lisa Nelson loves to combine art with life. Lisa captures conversations with hand-drawn pictures so people can "see" what's being said. Her visual summaries range from business and leadership to community and faith. Her work has been featured in Entrepreneur, Ogilvy & Mather, and Social Media Week. She works locally in the Washington, D.C. area and world-wide.
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