We love watching explainer videos, but why?
One reason is that they grab our attention.
It’s amazing that the average attention span on the internet is just 8 seconds…that’s less than a goldfish.
These videos are highly effective because of one simple rule.
Show don’t Tell.
You could tell a person something over and over but when you show them… that changes the game completely.
Here is an example of an explainer video I created. I send my clients a digital image after each graphic recording project is complete. This explainer video shows how they can use the digital image.
Just click the image below to watch.
Explainer videos are great for marketing, training, and communications. They are direct, persuasive, and engaging.
Have a question? Hit “reply” or contact me. Let me know what you’re thinking, I’m here to help.
Lisa
